about

Simpler. Period._

Ximplar was founded in 2007 by returning Silicon Valley veterans. Since then, our multidisciplinary team has delivered elegant, surprisingly easy-to-use solutions — using the best of Data Science, AI, Cloud and Web/App technologies to turn complex problems into simpler delights.

MANAGEMENT TEAM

The people behind it.

Paul Lee

Paul Lee (Lee Pui Tong Paul)

Co-Founder & CEO

Over 25 years as a consultant and entrepreneur. Certified Data Analyst specializing in data-driven decision systems with Big Data and AI for Fortune 500 companies — including Goldman Sachs, Deutsche Bank and Bank of America Merrill Lynch. Previously at Alphablox (acquired by IBM in 2004), co-founder of Aumeo Audio. Winner of the 2011 Wall Street Journal Asian Innovation Awards and the 2014 Talent Unleashed Awards (ACEHearing). Co-author of Becoming AI Native: Charting the Next AI Frontier (Chapman & Hall, 2026), with Terence C.M. Tse, Mark Esposito and Danny Goh.

Becoming AI Native: Charting the Next AI Frontier — book cover
Andy Cheng (Cheng Ka Kui)

Andy Cheng (Cheng Ka Kui)

Co-Founder & CTO

A seasoned technology expert with over 25 years of hands-on development and project management experience. Knowledgeable across nearly the entire modern technology stack — from Big Data to AI, from Cloud infrastructure to Web/App front end, down to IoT firmware and hardware. Certified in multiple AI disciplines, including Deep Learning and Neural Networks. His work has earned 37 patents and 7 published medical papers, with solutions recognized on the international stage.

RECOGNITION

Major award-winning solutions.

Judged alongside — and with — the likes of Yat Siu, Sir Richard Branson, Steve Wozniak and Sir John Major. Over 40 international granted or pending patents.

TRACK RECORD

Eighteen years of shipping.

A sample of what we've built for clients around the world — the experience and IP that now powers our AI products and services.

Client / PartnerWhat we shipped
Mariner Investment GroupUS$6B+ AUM investment firm, client since 2007. Built the infrastructure processing all US mortgage data — database, analytic engine and web portal.
Uni-Trend Technology (China)Industry-first on-board AI that verbally talks to users of their global test & measurement products — guidance and command execution, drastically reduced learning curve.
The Chinese University of Hong KongOffice automation with data science, clinical trial systems, and AI Voice Cloning helping cancer patients. Serving universities and hospitals since 2010.
Private investor (predictive AI)Proprietary horse-racing prediction engine using unsupervised learning — achieved ~70% prediction accuracy.
Goldman Sachs · Deutsche Bank · BofA Merrill LynchData-driven decision systems with Big Data and AI (via Paul Lee's consulting practice).
UPSFirst UPS Ready Partner in China — integrated UPS APIs into client shipping workflows.

+ our full-stack IoT era: EverTrack, MotionTrack, LeakTrack, DoorTrack, MeshTrack — software to firmware to hardware to manufacturing. Ask us about the archives.

WHERE WE'RE GOING

Your compass to AI.

The tools changed; the mission didn't. Today we build AI products and services with one compass heading: to automate the world's workflows — starting with SMEs in Hong Kong, one industry at a time, one workflow at a time, beginning with accounting automation (Graiphene).

18 years of shipping. Now pointed at AI.

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