Press Release: Ximplar wins Bronze Award and Audience Choice Award

To News Editors For Immediate Release 3 November 2011 World’s First Hearing Technology to Integrate Hearing Test and Custom Sound Enhancement ACEHearing™Wins Bronze Awardand Audience Choice Award at The Wall Street JournalAsian Innovation Awards [Hong Kong – 3 November, 2011] The Chinese University of Hong Kong (CUHK) and Ximplar Limited (Ximplar), a Hong Kong-based software firm, announced that ACEHearing™, the world’s first hearing technology to integrate hearing test and custom sound enhancement into everyday electronics, won the Bronze Awardand Audience Choice Award at this year’s The Wall Street Journal Asian Innovation Awards presented in Hong Kong today. Developed by a team of ear doctors, audiologists, sound and software engineers, ACEHearing allows a user to self-administer a clinically-proven hearing test on an everyday electronic device, and within seconds, automatically calibrates that device to enhance sound output based on the user’s specific hearing deficiency. The result is a customized and optimal hearing experience for a wide spectrum of people,from those with more severe hearing loss to those with mild deficiency who can get by without a hearing aid. “About 38% of the world’s population suffers from some degree of hearing loss, but less than 10% of them actually seek professional help,” said Professor Andrew van Hasselt, lead-inventor of ACEHearing and chairman of the Department of Otorhinolaryngology, Head and Neck Surgery at CUHK. “ACEHearing helps this wide and underserved population improve both productivity and quality of life by putting an affordable and high quality hearing solution into their hands.” ACEHearing goes far beyond just amplifying sounds and making everything louder, which is not only annoying and uncomfortable, but can further damage one’s hearing. By integrating the hearing test with sound enhancement, ACEHearing adjusts audio output by filling in and amplifying only the missing frequencies based on the user’s hearing test result. In clinical trials, test subjects have shown significant preference for ACEHearing-enhanced speech and music through a smartphone, and also experienced significant improvement in speech recognition in noise without having to increase volume. “ACEHearing’s first application will be on smartphones, but the possibilities are endless. We see a future with ACEHearing pervasive in all devices that produce and relay sound: tablets, computers, MP3 players and even network switches and servers,” said Paul Lee, co-inventor of ACEHearing and executive director of Ximplar. “We are in active discussions with potential partners to make ACEHearing commercially available soon.” “ACEHearing is a whole new class of...
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TVB: 把握優勢拓商機

  The Hong Kong Trade Development Council interviewed Paul Lee on how Ximplar uses Intellectual Properties to drive the revenue and reach of its products. The brief special was aired on TVB on November 1st. [link to...
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OurRadio 數碼生活頻道 : Paul Lee and Andy Cheng Interviewed

OurRadio, one of the most popular Internet-based radio stations in Hong Kong, interviewed Ximplar’s co-founders Paul Lee and Andy Cheng.  The interview touched on ACEHearing, Ximplar, and entrepreneurship in Hong Kong. [link to...
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Wall Street Journal Readers’ Choice Award is now open for voting.

The Readers Choice Award for the Wall Street Journel Asian Innovation Awards is now open for public voting. Anyone can vote (no subscription or signing up is required) and each computer can cast one vote. The voting is open until October 21st. Please cast your vote for ACEHearing! [link to voting...
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Tech Cocktail: Hong Kong Native: Why I Moved Back To Startup (Video)

Tech Cocktail, a technology site of emerging technology news, people, startups, products, and innovations for the true tech enthusiast, interviewed Ximplar Co-Founder Paul Lee on why he moved back to Hong Kong to start his company. [link to...
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ComputerWorld HK: Ximplar expedites app-building

ComputerWorld HK interviews Ximplar Co-Founder Paul Lee to find out the vision behind the company and the product it is developing. Click on the image to view the full page. The article is on page 26 of the September 2011 issue, which can be downloaded at...
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